Advertising + Graphic Design, a comprehensive art program in the Visual Arts A.A.S. degree, emphasizes concept development and visual communication skills. The degree program prepares students for positions as graphic designers, art directors, design consultants, web/digital designers, prepress specialists, exhibit designers, packaging developers, and visual communicators. These positions are most often found in advertising agencies, design firms, corporate communication departments, interactive multimedia studios, and the television, film and media industries.

Students gain a thorough understanding of the discipline by preparing for advanced study in graphic design, advertising design, and web/digital design. The program parallels the first two years of education at a majority of undergraduate universities and art colleges, with an emphasis on career training for gainful employment.

The general principles studied and practiced in these courses are the foundation of creative thinking and successful solutions for graphic design, illustration, and advertising art direction communication problems. The design course sequence emphasizes the development of creative thinking, problem solving, and forms of visual communication.

Most coursework takes place in a studio using regularly upgraded professional-quality hardware and software. Applying Macintosh as well as PC platforms, the equipment used at MCCC is the same as that most commonly used by agencies, studios, and corporate art departments.

The program may be pursued on a full-time or part-time basis. Some courses may only be offered during the day.

PROGRAM OUTCOMES

• Apply computer applications to design principles;

• Visualize and practice professional typography;

• Design and present professional-quality work;

• Create professional-quality logos, newsletters, posters, brochures, websites, publications, and advertisements;

• Create web pages that use design principles that communicate effectively;

• Develop and present creative ideas in both written and oral formats;

• Develop a professional portfolio to serve in the pursuit of further education or employment.

ADV.GRA.AAS - Advertising and Graphic Design

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