MKT230
Principles of Retailing
Subject Code
MKT
Course Number
230
Credit Hours Min
3
Course Description
Introduction to the field of retailing. Issues include establishment of a store, store location, layout, organization and planning, buying, merchandising, promotion, credit, control and personnel. 3 lecture hours
Courses
MKT230
is a
prerequisite
for:
Programs
MKT230
is a
degree map requirement
for:
CIP Code (2020)
52.0101 - Business/Commerce, General