MKT101
Principles of Marketing
Subject Code
MKT
Course Number
101
Credit Hours Min
3
Course Description
A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services that satisfy individual and organizational objectives. 3 lecture hours
Courses
MKT101
is a
prerequisite
for:
Programs
MKT101
is a
degree map requirement
for:
CIP Code (2020)
52.0101 - Business/Commerce, General