Subject Code
HOS
Course Number
204
Credit Hours Min
3
Course Description
Addresses marketing plans, market research, market segmentation, positioning, consumer behavior, advertising, promotion, pricing theory, and hospitality group sales. 3 lecture hours
Prerequisite
Complete ALL of the following Courses:
Earn a minimum grade of C in the following:
Programs
HOS204 is a degree map requirement for:
CIP Code (2020)
52.0904 - Hotel/Motel Administration/Management