Subject Code
FAS
Course Number
205
Credit Hours Min
3
Course Description
An integrated and customer-centered approach to merchandising. Covers strategic planning, product objectives and categories, industry zones, and product life cycles. Topics include pricing, positioning, placement, market research, environments, demographics, geographics, and psychographics. Emphasizes fashion forecasting with the buying-selling cycle for retail buyers. 3 lecture hours
Prerequisite
Complete ALL of the following Courses:
Courses
FAS205 is a prerequisite for:
Programs
FAS205 is a degree map requirement for:
Course Outline
CIP Code (2020)
50.0402 - Commercial and Advertising Art